Jeff Schreifels is the Principal and Owner of Veritus Group, a global consulting agency specializing in major gifts and mid-level fundraising strategy. With over 37 years in the nonprofit sector, Jeff is a pioneer of relationship-centered fundraising. Under his leadership, since 2009 Veritus has helped increase mid and major gift revenue and decrease donor value attrition for hundreds of non-profits worldwide that have adopted the “Veritus Way” of mid and major gifts.

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Jeff is co-author of the award-winning Passionate Giving Blog, a regular contributor to NonProfit Pro, and author of two bestselling books, It’s Not JUST About the Money and It’s Not JUST About the Donors. A sought- after speaker, Jeff has delivered keynotes at top conferences like the Association for Healthcare Philanthropy International Conference and London’s Chartered Institute of Fundraising Convention.